Here's the shift that changes everything: stop thinking of LinkedIn as your online CV and start thinking of it as a search engine where recruiters type job titles and skills. If your profile doesn't contain the words they search, you don't exist. The good news — most student profiles are so under-optimised that fixing yours puts you ahead of the queue in an afternoon.
"Student at Northumbria University" contains zero searchable skills and zero target roles. Recruiters search "graduate software engineer", "marketing assistant", "data analyst" — so your headline must contain your target title:
Aspiring Data Analyst | Python · SQL · Power BI | MSc Computer Science at Northumbria University | Open to Graduate Roles
Target title first, three searchable skills, your degree as credibility, availability last. Use the full character limit — every word is search surface.
Only the first two lines show before "see more", so put your target role and strongest proof point there. Then:
The algorithm rewards activity, and so do recruiters checking whether you're real. Weekly: comment thoughtfully on two posts in your field, connect with five people at target companies (with a note — template here), and once a month post something you built or learned. That's enough to stay visible without living on the app.
Paste your headline and About into our free LinkedIn Profile Score for a mark out of 100 and specific fixes. Want it rewritten by people who do this daily? The Gradvo LinkedIn makeover starts at £20.